Benefit Insight

Blue Shield of California recently launched an innovative marketing campaign, called “Chatbox.”

They setup a mobile recording booth on the streets of downtown Los Angeles, San Diego, San Francisco and Sacramento, and asked people to “tell us your health insurance story.” Take a look at the Making Of

The resulting “talking heads” are featured in TV ads and on the website www.blueshieldcachatbox.com

Take a look at the short “Making Of…” movie on the site to see how it was done.