Aetna Is Back
Aetna has recently decided to re-enter the Central Valley in a big way. They recently rolled out their product portfolio for both small and large groups as well as their consumer directed plans that are coupled to a Health Savings Account.
Aetna has been a constant fixture in both the LA and SF areas and due […]
Blue Shield Chatbox
Blue Shield of California recently launched an innovative marketing campaign, called “Chatbox.”
They setup a mobile recording booth on the streets of downtown Los Angeles, San Diego, San Francisco and Sacramento, and asked people to “tell us your health insurance story.” Take a look at the Making Of
The resulting “talking heads” are featured in TV ads […]
UBA Survey: Employers Identify Key Wellness, Employee Education Initiatives; Highlight Current, Desired Benefit Offerings
Nearly all employers, regardless of size or industry, have a clear interest in expanding initiatives to help employees manage their personal health more effectively, both as a means to lower plan costs and to have a more stable, productive workforce, according to results released today from United Benefit Advisors’ (UBA) 2007 Employer
Survey. The annual survey […]
